Starting out on your real estate agent journey can often feel overwhelming. After all, how do you get your name out there? How do you generate leads? How do you meet new clients? Real estate is a great field for young entrepreneurs. Below you will find 3 marketing tips that will not only help you build your real estate business but can also be used in a variety of industries with a bit of tweaking.
Generate Referrals by Hosting Community Events
Although we live in a digital world, FitSmallBusiness says the one thing you must do when starting a real estate business is to become a part of your community. People are more likely to go with a real estate agent that they are familiar with or know by name. There are several kinds of events that you can host, including activities for families, home-buying seminars that offer real information, or open house events that invite in local businesses, such as home décor stores, clothes shops, or cafes.
Find Partners for Social Media Advertising
Another way that you can market your new real estate business is to partner with more successful brands or companies on social media. SMBYO says that co-opting with other social media sites with millions of followers that are already promoting travel, vacations, and real estate is a great way to promote your listings and instantly get traffic. You can either reach out to local companies that have a large social media presence or hire a company that can make some connections for you. The benefit of this kind of marketing is that you can increase your own presence, develop your brand name, and reach people that you might not have otherwise been able to reach.
Take Advantage of Technology
As Hubspot explains, house listings with great photos are one of the keys to success when it comes to selling a house. But long gone are the days when you can rely solely on just still photographs. A marketing strategy that can really make your business and listing stand out from the crowd is utilizing new photography technologies to your advantage. Drone photography allows you to showcase sweeping, overviews of the outside of a house and the surrounding land or area. You can also invest in virtual tours. This technology allows someone to virtually navigate through a house or building to get a real feel for the space.
When starting your real estate business, you can generate referrals by hosting community events, partnering with established companies on social media, and using new photography technologies to make you stand out.
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