The heartbeat and lifeblood of your company will always be your customers. If they go away, then sooner or later you won’t have a business at all. Although it seems obvious, ask anyone and they will tell you that customer retention can be a difficult endeavor when you pair it with all of the other time-consuming activities that a business entails. However, if you take your attention off your customers long enough you could end up losing them to your competitors. Thus, there are at least four reasons why you should keep in contact with your customers.
According to a recent survey, business owners realize that it can cost up to five times as much to attract a new customer than it is to retain an old one. In fact, according to Invesp, there’s a 60%–70% probability of selling to a regular versus a 10%–15% chance of selling to a new customer.
Branded Interactions Drive Sales
Generally, the more exposure an individual has to a certain brand, the more likely it is they will become a loyal customer. In the case of VoIP phone companies, one of the best things they can do would be to offer something with the tagline “free.” Throughout the history of marketing, there is no better way to make a one-time customer into a regular customer than to offer them something with no strings attached. You also could keep in contact with your customers with text messages at regular intervals and even TV advertising or door-to-door interaction.
Customers Love Content
It doesn’t matter what industry you’re in, customers always love to see new content. Of course, this all begs the question: what type of content is the most valuable for customer retention? Some examples of this would include photos of your customers interacting with your products; answering a question your customers have had about your content; and perhaps a piece about different trends within the VoIP industry. Blogging is good as well—Nashville Marketing Systems recommends creating blog posts >350 words, at least 4 times per month.
The power of a trusting relationship should never be underestimated. Not only will a loyal relationship with this customer keep you in business, but your regular may even refer you to other new options.
Your customers are definitely the most important part of your business. If you continue to cultivate these relationships, your business will only continue to grow into the future.