As a new business trying to make your mark, building brand awareness is the first order of business. Without it, you can’t grow and without growth, there’s no way to turn a profit. But when it comes to using social media, not everyone is tech savvy. However, that doesn’t mean you can’t get your social media accounts up and running. Read on to learn five social media hacks to get your business noticed.
A picture says a thousand words, so if what you’re posting isn’t optimized, your engagement rates will suffer. Regardless of platform, your photos need to speak for your brand. To make the most out of social media, make sure you’re posting pictures and videos that delight your target audience. Using out-of-focus posts can tarnish your reputation, so be sure you’re onlyposting quality content. There are a variety of apps you can use to make your posts pop.
Post Like a Fan
There’s a big difference between posting like a fan and posting like a digital marketer. Put yourself in your audience’s shoes and post what you would want to engage with. People want to see what your business is about, not feel like they have to purchase something.
Don’t Hate, Cooperate
Just like competing banks and medical companies have learned to collaborate for the greater good, you will need to reach out to other companies with strong social media presences and find partners in order to make a greater impact. Keep in mind that this isn’t the same as working with influencers. Instead of being jealous of another brand’s success, find ways to partner up and boost awareness of your own business.
Work With Influencers
Even the smallest of businesses can reach out to influencers. However, you do need to go about this a certain way. If you’re just starting out, you need to approachmicro-influencers or nano-influencers. These two types of influencers have fewer followers but probably have higher levels of engagement when compared to major influencers who have millions. Put together a media pack as well as a sample of what your company sells. If you’re budget is small, you can offer them free products in exchange for a set number of posts. If things go well, you can then offer a small percentage of each sale that comes a direct result of their posts.
The sole purpose of social media is to entice your target audience. You want them to take some type of action on your social media accounts. On Instagram, you may ask them to like or leave a comment. The same rules apply to other social media platforms. If Twitter is your go-to platform, you can boost engagement by asking a question or by asking for retweets. On Facebook, using words “like” or “comment” also boosts overall engagement and click-through rates.
Believe or not, there is a way to cut through the noise and make your mark online. All it takes is a little creativity and patience. Create a solid marketing strategy and everything else will fall into place.