One of the main priorities for most businesses is increasing the flow of traffic to increase their sales and attract more customers or clients. When you have a brick and mortar store and interact with customers face-to-face at your establishment, there are many useful tricks and ways of controlling the flow of traffic. You can allow your business to appear more professional and also keep the operations of your business more organized each day.
Clearly Mark What’s Yours
One of the main frustrations of businesses is having another store or business use your lot or sidewalk area. Not only do you lose important space that can be utilized, but it can affect how well you compete. Consider installing a mini fence that will clearly mark your territory and prevent it from being used. You can also add potted plants or signs that make it easy to recognize the perimeters of your storefront. The storefront should also be maintained well for added curb appeal that makes you stand out in the block. You may need to clean the windows or repaint the exterior, which will make a great first impression on those who are passing by each day. Sweeping the front of your store and picking up trash every few hours is also necessary to keep it looking tidy.
Set Up Your No-Go Zones
There are likely a few areas that you don’t want people parking, visiting, and interacting with other people. For parking, use signs that designate each spot for customers of your business to ensure they can get in and out easily. You can also add a bike rack outside where your customers can leave their bicycles while shopping. Bollards will also zone off the area with their sturdy and bold appearance.
Use Curbside Extras
Instead of sticking to typical window displays by adding extra elements outside of your business to attract new customers and create more of a presence. Sandwich boards are affordable, convenient, and easy to bring in and out of your store each day. You can communicate funny puns or messages to attract more people inside and increase your sales.
There are many different ways to control the flow of traffic at your business and avoid having issues each day during your hours of operation. With the right methods and products used, you can have peace of mind knowing that you’re improving the operations of your business and are making it stand out.
Featured image courtesy of ATLAS Security Products.