“Have patience. Don’t expect results immediately. KNOW YOUR NUMBERS!”
How long have you been an Entrepreneur?
Did you leave a job to become an Entrepreneur?
What is the name of your current project / company?
Reversing The Silk Road P/L Consulting on Loyalty Marketing/CRM in Australia and Greater China
Please describe for us in 1 sentence your current project.
Trying to teach companies how to monetise their customer data.
Where did the idea of your current project come from?
28 years in Direct Marketing/Customer data analysis/CRM/Loyalty Marketing
Why do you do what you do?
I love customer data analytics and I believe that few companies know how to profit from theirs!
What’s the one thing you wish you could go back and tell your younger self?
Learn to live with bosses who are not as smart as you!
What’s the most important piece of advice would you give to someone just starting?
Have patience. Don’t expect results immediately. KNOW YOUR NUMBERS!
What is the hardest thing you have had to do regarding your business?
Manage and get rid of underperforming staff.
What does your typical day look like?
Total confusion – just like my desktop!
If you were to start again, and could change one thing, what would it be?
Pick my timing better.
What is the most important thing in life?
Health & family
What is one problem you encountered as an entrepreneur, and how did you overcome it?
“Selling” my ideas to superiors and I didn’t always overcome it because my ideas were too advanced/complex for them…
Tell us something unique about yourself.
I am not statistically educated but I have an innate ability to see patterns and anomalies in data.