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How You Can Lead Your Business Through the Pandemic

The coronavirus pandemic has been tough on everyone—businesses and individuals alike. Many businesses have had to close, perhaps permanently as a result of the economic downtrend. Of course, you don’t want your business to be one of those that end up closing its doors. So what can you do to lead your business through the […]

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Why Your Business Idea from Six Months Ago Probably Needs an Adjustment

Six months ago seems like an entire lifetime ago, right? Well, just like how the entire world was different six months ago, your business plan will look very different now. Here are some reasons why you’ll need to revamp your current business idea and how to turn it into something successful and worthwhile. Cautious Lenders […]

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How the Pandemic-Fueled Recession is Creating Investment Opportunities

Panic buying. Loss of business. Economic decline. These are trends of the current pandemic-fueled recession. But it isn’t all bad. While the current pandemic has plunged the world into a crisis, it has also created investment opportunities for individuals with the financial means to do so. Buy Real Estate Another way the pandemic is creating […]

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How to Embrace Traditional Marketing in a Digital Marketing World

Digital marketing is one of the hottest topics in today’s business world, and for good reason. The more businesses and their customers become tech savvy, the more digital marketing becomes a necessity. However, there is still much value to be found in traditional marketing techniques. The most successful businesses use both traditional and digital marketing […]

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Costly Mistakes to Avoid When Manufacturing Your Products

It’s safe to say that all business leaders are concerned with achieving the maximum amount of success. If you are one striving for this goal, it is essential to minimize costly mistakes in the manufacturing process. Here are three of the costliest mistakes you should try to avoid.    Cheap Equipment Cheap equipment can save […]

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How Your Business Can Win Over Young Consumers

In a digital age, your business needs to have an angle to target young consumers. Millennials shop differently than older generations which is why it’s important to know how to target them. They have different interests and concerns that matter to them, and if you want your business to succeed in winning them over, you […]

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How to Grow Your Business’s Monthly Website Traffic

It is no secret in business that to make more money, it’s essential to get more customers. In our modern digital world, that often comes through increasing your website traffic. Your website can be one of your greatest tools to grow your online business. Scroll down to find out how to grow your business’s monthly […]

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How to Make Your Marketing Campaign Stick

What is the point of having a marketing campaign if it doesn’t stick with your audience? When it comes to advertising, having a memorable platform is essential in order to make your campaign useful. Luckily for you and your business, there are several ways you can make your marketing campaign stick. Make Emotional Appeals Emotional […]

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How to Pay Fewer Taxes as a Small Business

Taxes can be expensive. As every small business owner knows, every penny counts. There are a lot of expenses to take into account and plan for, and if there are ways to decrease them, it’s worth looking into. Fortunately, when it comes to business taxes there are a few things small businesses can do to […]

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What Your Website Needs to Make an Impact on Your Audience

Generally, your website will be the first real impression that your business gets to make with potential customers. It’s important that you focus your efforts on being able to impress them and quickly convert them to customers. So how do you do that? Here are a few things you should have on your website to […]

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