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How to Create a Frictionless Experience for Your Customers Online – HindSight

How to Create a Frictionless Experience for Your Customers Online

From ages of old until this digital today, being able to move your customers quickly has been critical for business owners. Ideally this means going swiftly through the checkout, making a brief stop at the registers, and on back to their lives. How can you make a smooth, frictionless experience for your customers?

Make the UX Intuitive

If your UX design skills are a little bit flustered, it’s a great time to study up and make sure that you are making your websites as intuitive as possible for your customers. You want your consumer clients to be able to wander smoothly, and almost without thinking through your website. This can mean simple things like sticking an “add item” button where they will always have it handy and visible. It might mean using visual design ideals- squinting or twirling and seeing which item which stands out.

Offer Their Payment Methods

Apple Pay has more than 250 million users around the world. It would be neglectful to forget about those users in your cart design, right? Forgetting about Visa would be a mistake, but so would neglecting PayPal. Consider the payment options you are giving as being in an international market, your tent set up in an alleyway that gets heavy foot traffic. Not being able to sell to varied consumers because you were unfamiliar with the types of currency offered would be a mistake. Familiarize yourself with the most used digital options in the US and internationally, which you can then incorporate into your site.

Make Sure It Loads Nicely

In order to increase sales, you’re going to want to find all the ways possible to improve what is called your Bounce Rate. This means the number of pages your customers go to shop before “bouncing” away to other websites. The longer they stay, the higher the likelihood that your customers will enjoy completing a purchase from your website. This means your pictures and data needs to load quickly and easily, and all information should be easy to find.

Making sure your customers have a smooth, beautiful experience makes sure they stay longer on your website! For every second (yes, second) your page takes to load, customers wander off elsewhere, as well. Make sure your design is comfortable to use, friendly, and most importantly, make purchases simple to use and complete. Your business will thank you for it!

Want more tips on running a great business? Click here to learn more about financial aspects every entrepreneur needs to know!

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