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How to Embrace Traditional Marketing in a Digital Marketing World – HindSight

How to Embrace Traditional Marketing in a Digital Marketing World

Digital marketing is one of the hottest topics in today’s business world, and for good reason. The more businesses and their customers become tech savvy, the more digital marketing becomes a necessity. However, there is still much value to be found in traditional marketing techniques. The most successful businesses use both traditional and digital marketing tactics. Here are some traditional advertising techniques you should try!

Outdoor Advertising

Outdoor advertising techniques can be really effective tools for your marketing strategy. Many people pass by billboards every day on their commute to school, work, or other activities. Outdoor advertising allows you to take advantage of their passive commuting time by actively increasing their awareness of your brand.

As you begin to advertise outdoors, you must remember that the most effective outdoor ads are placed in the location where the target market lives, works, and plays. You need a billboard that is unobstructed, clearly visible, and easy to understand. The more your customers see your advertisement in their daily lives, the more they’ll remember you and your brand.  

Source: https://pennecooutdoor.com/outdoor-advertising-strategies-that-work/

Direct Mail

Many people are surprised when they learn about the effectiveness of direct mail advertising. It has a high ROI, especially when compared with other digital marketing techniques such as email campaigns. Direct mail marketing can give you up to a 1,300% return on investment.

There are several reasons why direct mail works so well. First, it does a great job of targeting your ideal target market and giving them a tangible reminder of your business. Direct mail is also becoming less common, so you have a higher chance of standing out with less competition. And, when you send direct mail to your customers, you force them to give you their undivided attention, even if it’s just for a moment.

Source: https://www.podium.com/article/dental-marketing/

Radio

Radio is another traditional marketing technique that you shouldn’t underestimate. Just think about the many places where you might hear the radio in your everyday life: in the car, at the store, at work, and at home. Radio can reach millions of listeners every week! Radio is cost effective as well—studies show that radio advertisements collectively deliver $12 in sales for every $1 spent on advertising. The range and cost-effectiveness of this advertising technique make it one worth your time.

Source: https://www.adweek.com/digital/study-shows-that-every-1-spent-on-radio-advertising-returns-12-in-purchase-activity/

Of course, digital marketing techniques will still be important for your campaign, but supplementing them with these traditional marketing methods will ensure you have the best chance of reaching as many customers as possible.

Read this next: How to Make Your Marketing Campaign Stick