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How to Find Untapped Potential in Marketing Tools – HindSight

How to Find Untapped Potential in Marketing Tools

The marketing world is growing increasingly competitive. Instagram and Facebook used to have a low amount of competition, but now they’re among the most popular marketing tools. In light of the heavy competition in marketing, it’s becoming more crucial than ever to find and utilize untapped potential in marketing tools. Scroll down and keep reading to find ideas to do this in your own business.

Customer Data

Customer data is a gold mine waiting to be found. Even something as simple as an email list can be a huge tool for your business. Email lists have great potential as a marketing tool because 99% of people check their email every day. Gathering data from email lists will help you gauge the success of your content among your subscribers and potential customers.

Useful customer data you could gather from an email list includes campaign open rates, click-to-open rates, unsubscribe rates, and subscriber activity. The number of customers and subscribers engaging (and not engaging) with your content will help you analyze the success of your marketing campaigns and improve your business strategy.

User-Generated Content

User-generated content—content created by people, rather than brands—has untapped potential for businesses because it comes across to customers as more authentic. Promoting the authenticity of your brand is important because it will boost your credibility in the eyes of your potential customers. In addition to promoting authenticity, user-generated content creates trust. Online customers are highly skeptical and therefore more likely to trust recommendations from people they know, or even online consumers they’ve never met, more than a brand itself. For these reasons, utilizing the power of user-generated content can directly impact your sales for the better.

Social Media

There still remains untapped potential in the world of social media marketing. Social media can grow your website traffic, increase your conversions, raise brand awareness, and improve your personal connections with your target market. Through social media, you can apply the principles of customer data and user-generated content, as well as track your competitors and learn from their successes and mistakes. When you create content which is on brand and relevant to your target audience, you can use social media to distribute that content to your potential customers in ways that they will appreciate.

Customer data, user-generated content, and social media are three marketing tools with untapped potential. Take advantage of these tools to increase your sales and improve your business!

Read this next for more great tips: 5 Best Strategies for Restaurant Digital Marketing