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Jamie Keeling Founder of Optimise Me! – HindSight

Jamie Keeling Founder of Optimise Me!

“Embrace failure and know that courage is not the absence of fear”

Meet Jamie Keeling

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5 years ago I was disillusioned, angry and seriously unfulfilled; I was the lead singer of a touring rock band, married and on my way to becoming a Director in my family’s construction business – yet, I was miserable. That summer, everything changed when I took up the martial art of TKD – I started to see that I had severely limited my own capability to achieve great things in life, and it started me on a journey of personal development that would prove to change my life forever. I am now a Tae Kwon Do World Champion, Black Belt, Father of 3, and the Founder of my peak performance training company, Optimise Me! I specialise in helping people tap into the wealth of potential stored inside of them, so they can maximise their levels of passion, their sense of purpose and their ability to create MASSIVE impact in every aspect of their lives. I’ve literally gone from coach potato and frustrated employee, to World Champion and World Class Entrepreneur in the space of 5 years; and if I can do it, then so can you. I have made it my mission to optimise every aspect of my life, from health to wealth, and my philosophy is that if I can do it and build tried and tested systems around it then I can take those systems and teach ANYONE to get the same results in their life – whether that’s scaling their business, overcoming personal adversity or managing their money to create real and lasting wealth.

Welcome to the exciting journey of total human optimisation.

How long have you been an Entrepreneur?

1 Year

Did you leave a job to become an Entrepreneur?


What is the name of your current project / company?

Optimise Me!

Please describe for us in 1 sentence your current project.

THE Peak Performance training and coaching company specialising in working with entrepreneurs and small business owners to maximise their levels of passion, their sense of purpose, and their ability to create massive impact in every aspect of their lives.

Where did the idea of your current project come from?

My own personal experiences; I literally slept through the first 25 years of my life, and my passion and drive comes from wanting to help others to make sure they don’t make the same mistake and leave their potential to achieve great things on the table. I want to help my clients to optimise every aspect of their lives, so they can give the best of themselves to the world in everything they do.

Why do you do what you do?

Because I love seeing others at their best, and because I know I can help people achieve great things that will help us to collectively move the human race forward and make the world a better place.

What’s the one thing you wish you could go back and tell your younger self?

Learning NEVER stops, and failure is the key ingredient to success; don’t be afraid to fail fast, fail often and fail forward. In this modern and hyper-connected world, information is at your fingertips on demand – use it to become great! Ignorance is a choice. Find great people – people you admire – model their strategies and behaviours, and mirror them to get the same results. ANYTHING is possible; all you have to do is believe it, and take massive action to move towards it. Take the leap of faith; and do it now!

What’s the most important piece of advice would you give to someone just starting?

Embrace failure and know that courage is not the absence of far, but action in spite of it. Get yourself a mentor – in fact, get yourself as many high quality mentors as you can find and afford. Their input will drastically decrease the time it will take you to get from A-B. Read every day, and go looking for your flaws, faults and failures – it is in these places, and through these experiences that you are afforded the gift of becoming the person you need to be in order to get to where you want to be. There is no shortcut, so don’t delude yourself – just make sure that you are wholly and completely passionate about what you do, and that you’re doing something that makes a positive difference in people’s lives, and everything else will take care of itself. Focus on the journey, the process – not the destination.

What is the hardest thing you have had to do regarding your business?

The hardest thing I’ve had to do was to make the decision to leave my family’s business after 12 years and working my way up from workshop labourer to Managing Director. This was a massive step and a huge leap of faith for me… I had to find the courage to act, and to believe in myself and my vision for my life. It was the best decision I ever made.

What does your typical day look like?

My typical day starts at 5:30am. I’m up with my eldest son (3 years old) and straight downstairs to start my day; my mornings are my sanctuary and when I get shit done! I always start my day with social media, scheduling my content for the day and adding massive value to my followers and clients; the first 20 minutes of your day is so important, because it’s when your mind is at it’s most receptive. Always start your morning in an inspiring way, and feed your mind with things that motivate you to be great. I don’t eat breakfast, instead opting for Bulletproof Coffee to fuel me till the afternoon. This keeps me in a state of ketosis, and allows me to fast intermittently every day – that means I keep my food intake to a 6-8 hour window, as this has massive health benefits and keeps me sharp and alert throughout the day. My days are then a mix of coaching my clients, attending networking events in my industry (I love meeting and connecting with new people) and managing my investment portfolios.

My family is extremely important to me, and I’m very lucky to be able to work from home most of the time when I’m not out seeing clients. I spend a couple of hours with them in the mornings before hitting work hard for 3 hours before lunch – I like to split my day up like this as it keeps me refreshed and motivated. For lunch I eat 5-8 eggs cooked in butter – nothing else – and yes, that mean’s I eat around 3,000 eggs a year! All part of my power diet that keeps me performing at my best.

The afternoons are focused and powerful, and usually spent on making calls and building my business. I finish between 6-7pm to spend time with my kids before bed, and make an effort to have a date night with my partner at least once a week – it is so important to nurture your relationships, and it can be so easy to neglect when you have younger children. Evenings are family time, learning time, and relaxing with my parter.

Key things I try to do every day are some sort of exercise (whether that’s a morning training session or TKD in the evenings), meditation and drinking plenty of water. I always write down my goals and implore you to do the same – it’s the first stage in making a thought a reality, and so few people do it.

If you were to start again, and could change one thing, what would it be?

I would start reading personal development books way sooner – I can only imagine how much further I would be by now if I had started to wake up when I was 18! Start reading, start watching, and start doing. Get the knowledge, implement, and take that leap of faith as soon as you can!

What is the most important thing in life?

To live a meaningful life, working towards meaningful outcomes, with people you love and respect – people who help you become your best, as you reciprocate. What that looks like to each and every one of us will be different, and that’s fine – but this should be a key guiding principal for who to assess the way you are living your life. Live with passion, and don’t allow yourself to fall into the honey trap of doing something that ‘makes sense’ rather than something that feeds the fire in your belly – the fire of greatness burning bright inside each and every one of us.

What is one problem you encountered as an entrepreneur, and how did you overcome it?

Self doubt and negative self talk can be a massive problem for a lot of entrepreneurs; it’s a lonely business, and although you’re surrounded by people, there’s often few people (if any) you can really talk to who will understand where you are and what you’re going through. The best way to overcome this – and what I did – is to find yourself mentors and mastermind groups with like-minded entrepreneurs and business owners. Surround yourself with people who inspire you, and who are better than you. Make a conscious effort to be the stupidest person in the room on a consistent basis – this is how you learn and grow from people who’ve been there, done that, and know the way to the next level of living. Master your mind, master your thoughts and master your emotions – when you control yourself, you control your world, and you’ll see the opportunities all around you.

Tell us something unique about yourself.

I had very long hair for 14 years of my life until I recently cut it all off and went for my trademark mohawk! It was all part of my ‘rocker’ image from being in various bands over the years, and the reason I chopped it all off was because of my martial arts training. I had started training in MMA, and every time I hit the mats for a BJJ session my I’d find that my hair would end up in my face and down my throat – not a good look for a fighter and ended up half suffocating myself on my own hair! So, it had to go… I love extreme hairstyles, and so I’m always on the look out for my next one!

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