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Peter Lamb – Founder of – Lambs Larder Limited – HindSight

Peter Lamb – Founder of – Lambs Larder Limited

“If you believe in your gut that your idea has a real chance of success, do not give up.”

Meet Peter Lamb

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I worked in broadcast media for over 25 years and for the last 6 years have applied the same entrepreneurial skills in a retail environment. Whether in broadcasting or retail, business principles remain the same, complete commitment to consistent delivery on every promise is the only way to build a strong sustainable business.

Throughout my broadcasting years, each time I moved on I left the department in a far stronger position than when I arrived and in a position to keep growing. The initial idea at Lako Vision grew into Pineapplehead as a direct response to customer demand, and that has been my driving force right through to today where we implement simple yet unique added value services at Lambs Larder.

Having handled every aspect of the business I would define my specialties as new business development, people management, project management, financial control, technical innovation, and customer management. With Lambs Larder in very capable hands I am now seeking the next business development challenge.

How long have you been an Entrepreneur?

30 years

Did you leave a job to become an Entrepreneur?


What is the name of your current project / company?

Lambs Larder Limited

Please describe for us in 1 sentence your current project.

To create a new type of Village Shop for the 21st century

Where did the idea of your current project come from?

Seeing missed opportunities by others

Why do you do what you do?

I am an entrepreneur, I love the risks, challenges and rewards associated with creating great businesses

What’s the one thing you wish you could go back and tell your younger self?

It s not all about money, you need a work/life balance. Some of the most rewarding aspects of being an Entrepreneur are not financial.

What’s the most important piece of advice would you give to someone just starting?

Persist, persist, persist! If you believe in your gut that your idea has a real chance of success, do not give up. Most businesses fail because people do not give them enough time to succeed. Always be prepared to experiment and evolve your business along the way and keep a keen eye on changes in technology to see if it can help you reach your goals sooner.

What does your typical day look like?

I am very hands on so I start at 5am, I usually check banking and respond to emails that have come in overnight. I then head to work where I manage the day to day operations of my business.

I am active on social media during the day, I find if used properly, it can be one of the greatest customer acquisition and retention tools around. Almost every day, I find time to work “on” my business, not just “in” it. I actively look at how we can improve, what new opportunities are presenting themselves and how we can act on those opportunities to our advantage.

I liaise with customers all day long, this is as much about ongoing marketing as maintaining good will.

I finish work at 8pm.

I don’t work weekends, (I have staff for that) its part of the life/work balance

If you were to start again, and could change one thing, what would it be?

In my current business, I would concentrate far more on impulse foods than groceries. Profits lay in impulse buys.

What is the most important thing in life?

Good health and a happy professional and family life.

What is one problem you encountered as an entrepreneur, and how did you overcome it?

Negativity from all around you, particularly prevalent in the UK. People are experts at finding reasons why your ideas wont work. Persistence and a firm belief in your strategy along with an unbiased thought through business plan gets you past most negative influences.

Tell us something unique about yourself.

I was born in Tasmania, dropped out of school at the age of 15. I have listed a company on the Australian stock exchange and owned or managed businesses in Australia, the USA and the UK.

I never stop looking for opportunities.

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