“Be honest with yourself about vision, intention and where you want to place your attention.”
Meet Sheila Applegate
How long have you been an Entrepreneur?
I have been an Entrepreneur for over 20 years.
Did you leave a job to become an Entrepreneur?
Yes, I was a Child and Family Therapist for the Oneida Nation.
What is the name of your current project / company?
Consciously Awesome Coaching Program and Certification Training
Please describe for us in 1 sentence your current project.
At Consciously Awesome, We are a team of individuals dedicated to filling this world with super humans! We think humans (yes all of us) have far more potential than we realize so we are calling out our awesomeness and giving it a voice!
Where did the idea of your current project come from?
Consciously Awesome is the culmination of my life teachings; it offers a clear road-map to find the wonder in life, deepen your relationships and find inspiration in your work.
I have dedicated my life to living in conscious awesomeness? and I (selfishly) want more awesome people to play with, so I am inviting everyone to my super consciousness party!
Through the Consciously Awesome program, I share inspiring messages to illuminate that dormant awesomeness within you. I share my insights and experiences to spark your inner excitement and fan those flames of hope. So, you can discover the super human aspects of yourself then practically apply them to create the strongest version of yourself.
Why do you do what you do?
I believe consciously claiming our individual Awesomeness helps transform our world.
Basically, the more people who claim their brilliance the more brilliant our world becomes.
I imagine in a world where humanity consciously claims its inner awesomeness, there will be no need for aggressive discrimination.
The plot of conflict will dissolve and collaboration will come into play. Creativity will be our new motivation.
What?s the one thing you wish you could go back and tell your younger self?
I wish I could go back in time to tell my younger self:
?Your kids grow up to be incredible human beings. They both attend Universities and are passionate about their chosen careers. They are grateful for the way you raised them. You were able to support them financially and emotionally every step of the way. You did it!?
This may not seem related to my experience as an entrepreneur, but the greatest stress I felt throughout my career, especially when investing in my business and taking risks, was the effect I was having on my children. It is one thing to risk one’s own life, another to do so with people who depend on you.
What?s the most important piece of advice would you give to someone just starting?
Now that my job includes training Life Coaches and launching their entrepreneurial businesses, I believe the most important advice I offer is to be honest with yourself about vision, intention and where you want to place your attention. Then make sure that they are in alignment.
Many embark on a new business with a grand vision of financial success and notoriety. Our desire is to impact the world. It is important to also remember that life happens during the process of reaching this goal.
As I stated above, I raised a two children during the first 20 years of my business. My desire to be present with my children was a primary motivation when I began my journey. This sometimes seemed to conflict with the grand vision of potential impact I saw my business having. It was important to be honest with myself; to turn inward and decide what was most important to me in each moment.
For an example, when my first book was released, I had to choose between going on a global book tour that would take me away from my children for a good part of a year (longer if I reached NY Times best sellers list). I knew that my children would be fine if I made this choice but when I turned inward, I realized I did not want to sacrifice that much time away from my children during their formative years. This realization, forced me to re-calibrate my trajectory as I discovered that my core desire contradicted with the timeline I was holding for my business. It did not reduce my motivation or my intention to have a profound impact on our world. What it did was remind me to make choices that were correct for me in each moment, allowing the final destination of success to be a result of the journey rather than a finish line to which I sprinted.
As entrepreneurs, we are faced with difficult decisions on a daily basis. We don?t have the luxury of saying ?I have to do this because my boss told me to?. Which is why it is essential to be clear about the intentions and priorities with which we make these daily decisions. These priorities can change with time, so reviewing your alignment to your vision and intention is essential to knowing where to place your attention.
What is the hardest thing you have had to do regarding your business?
Having a business that addresses Spirituality and Higher Consciousness means that my work often forces people to question their own beliefs.
This is not always a welcome trigger.
Some people believe that I should not get paid for my services. Others are threatened by the my commitment to normalizing communication beyond the physical. Sometimes, it is simply the language rather than the concept that triggers people.
This is one of the reasons I have dedicated my life not only to my business but to my own journey. Applying and integrating all of my teachings is essential. Committing to embodying my own teachings so that I can become my highest reflection of unconditional love on earth, allows me to grow my business with integrity.
What does your typical day look like?
While some people prefer to apply the same daily structure mainstream businesses enforce, I chose a more fluid structure.
In my earlier days, I needed a structured agenda because I found it difficult to weave between my personal and business life.
As the years passed, I developed a flow that is most effective for me.
I learned I write most fluidly in early mornings. Sometimes I even wake in the middle of the night to write.
I am at my prime for sessions mid-day. Administration work can be weaved throughout the day.
I find it more efficient to take care of personal errands while the majority of people are at work, so I often work on weekends to allow more flexibility during the week.
If you were to start again, and could change one thing, what would it be?
I always wished I had a mentor or a coach to guide me through the process but neither were available to me at the time. This is why I am now dedicating much of my time to offering this support to others.
What is the most important thing in life?
To me, the most important thing in life is authentically integrating our higher consciousness into our human experience.
Living each moment of life in alignment with all that we are, enhances our relationships, motivates our careers and reminds us of the brilliance of life. This heightened awareness of our collective consciousness allows us to evolve as a humanity.
What is one problem you encountered as an entrepreneur, and how did you overcome it?
Like many entrepreneurs, I did not begin my business because I had a love for marketing. In fact, marketing was the last thing I wanted to do. Most marketing techniques seemed deceitful which was counter-intuitive to my mission.
I as a result I committed to creating a formula of Conscious Marketing that is in alignment with my intention.
I genuinely believe in my services which means that I have a responsibility to make them available to others. I can not support people if they do not know that my services exist, therefore it is my responsibility to inform the public of what I offer.
Key Elements of my Conscious Marketing Technique:
- Commit to developing the highest quality product/service possible. When you truly believe in your product or service, it is natural to promote it because you are speaking from a genuine desire to make their lives better.
- Know your niche/target market. Most of us believe that our product or service will help everyone. The problem is that when we attempt to speak to everyone we end up speaking to no one. Our words and intentions become so broad that no one is able to identify with them. Imagine an ideal customer or client then speak to that person in your marketing, Others will follow.
- Discover your personal marketing style. Do you enjoy speaking in front of large groups of people? Do you like to write? Are you comfortable with cold calls or do you prefer to encourage referrals from people who know your product/service?
- Be creative. The vibration that you bring to your marketing will have an impact on how it is received. Be sure to infuse your marketing with your own sense of passion and creativity.
Tell us something unique about yourself.
The quote I chose for my senior yearbook picture was ?I will be me as soon as I find her?.
I am proud to say, three decades later, I adore the me I found!
Each step I took towards claiming my inner awesomeness inspired me to help others do the same!
The intersection of my drive for authenticity and desire to help others, led me to become a Clinical Therapist, Reiki Master, Ordained Minister, Spiritual Teacher/Channel, Award Winning Author, and Radio Show Host.
Still, my greatest success has been raising two outstanding millennials! I Continue to work towards making our world worthy of their brilliance. Which is why I created the 12 week Consciously Awesome Coaching Program, which is the foundation of the message we share with you.
Learn more about ?my upcoming Consciously Awesome Group Coaching opportunity here. https://consciouslyawesome.com/the-consciously-awesome-program-with-sheila-applegate-ds/